PRIVACY POLICY
Last updated: 10 August 2026
1. About This Privacy Policy
This Privacy Policy explains how Michael Prest (“I”, “me” or “my”) collects, uses, stores and protects personal information when you visit this website, purchase a product, access digital content, join an email list or otherwise interact with my services.
I am the data controller responsible for the personal information described in this Privacy Policy.
Data Controller: Michael Prest
Email: [email protected]
I am committed to handling personal information fairly, lawfully and transparently in accordance with applicable data-protection legislation, including the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and, where applicable, the EU General Data Protection Regulation (“EU GDPR”).
2. Information I May Collect
Depending upon how you interact with this website and my services, I may collect:
your name;
email address;
telephone number where provided;
billing and transaction information;
details of products or services you purchase;
account and course-access information;
communications you send to me;
marketing preferences;
information provided when completing forms;
IP address, browser, device and technical information; and
information about how you interact with the website and emails.
Payment-card details are normally collected and processed directly by the relevant payment processor rather than stored by me.
3. How I Collect Your Information
I may collect personal information when you:
purchase a product;
create or use an account;
complete a form;
subscribe to emails or other communications;
contact me;
access course or digital-product content; or
browse or interact with this website.
Some technical information may be collected automatically through cookies and similar technologies.
4. How I Use Personal Information
I may use your personal information to:
process and administer purchases;
provide access to courses and digital products;
manage customer accounts;
provide customer service;
respond to enquiries;
send transactional emails relating to purchases or accounts;
send marketing communications where legally permitted;
maintain and improve my website, courses and services;
prevent fraud, misuse and security incidents;
maintain appropriate business and financial records; and
comply with legal and regulatory obligations.
5. Lawful Bases for Processing
Under data-protection law, I must have a lawful basis for processing personal information. Depending upon the circumstances, I may rely upon:
Contract — where processing is necessary to take steps at your request before entering into a contract or to fulfill a contract with you, including processing purchases and providing course access.
Legal obligation — where information must be processed or retained to comply with legal requirements, including accounting, tax and regulatory obligations.
Legitimate interests — where processing is reasonably necessary for operating and protecting my business, providing customer service, improving services, preventing fraud and maintaining appropriate records, provided those interests are not overridden by your rights and freedoms.
Consent — where you have given consent for a particular use of your information, where consent is the appropriate lawful basis. You may withdraw consent at any time.
Different activities may therefore rely upon different lawful bases. This is consistent with ICO guidance, which requires an appropriate lawful basis to be identified for each processing purpose.
6. Email Marketing
Where permitted by law, I may send emails concerning products, courses, resources, updates and related information.
Where consent is required, marketing communications will only be sent after the necessary consent has been obtained.
You may unsubscribe from marketing emails at any time by using the unsubscribe facility provided in an email or by contacting:
[email protected]
Unsubscribing from marketing does not prevent me from sending essential transactional communications relating to a purchase, account or service you have requested.
7. Cookies and Similar Technologies
This website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, provide functionality and, where applicable, support analytics or marketing.
Where applicable law requires consent for non-essential cookies, such cookies should not be placed until the appropriate consent has been obtained.
You may also be able to control cookies through your browser settings.
Important: we'll revisit this section when we configure your Cookiebot/cookie consent setup, because the final wording should reflect the cookies and tracking technologies actually operating on the site.
8. Payment Processing
Payments may be processed by third-party payment providers.
Those providers may collect information necessary to process payments, prevent fraud and comply with their own legal obligations.
I do not normally receive or store your complete payment-card details.
Payment providers process information in accordance with their own privacy policies and applicable data-protection obligations.
9. Service Providers
I may use trusted third-party providers to help operate the website and deliver products and services.
These may include providers of:
website and funnel hosting;
course and digital-content delivery;
payment processing;
email delivery and marketing;
analytics;
cloud hosting and storage;
customer support; and
IT and security services.
These providers may process personal information where necessary to provide their services.
I do not sell your personal information to third parties.
10. ClickFunnels
This website and associated sales funnels, checkout pages, digital products or communications may use services provided by ClickFunnels.
Personal information submitted through forms, checkout pages or related services may therefore be processed using ClickFunnels systems.
Where third-party platforms process personal information on my behalf, I take reasonable steps to use providers offering appropriate data-protection and security safeguards.
11. International Data Transfers
Some service providers may process or store personal information outside the United Kingdom or European Economic Area.
Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data-protection law.
These may include transfers to countries recognised as providing an adequate level of protection or the use of approved contractual or other transfer safeguards.
You may contact me for further information about safeguards relevant to your personal information.
The ICO specifically requires privacy information to address relevant international transfers and safeguards.
12. How Long I Keep Personal Information
Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected, including providing purchased products and services and satisfying legal, accounting, tax, security and record-keeping requirements.
Different categories of information may therefore have different retention periods.
Where information is no longer required, it will be deleted, anonymised or otherwise securely disposed of where reasonably practicable.
13. Security
I take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet-based system can be guaranteed to be completely secure.
You are responsible for keeping any account passwords or access credentials confidential.
14. Your Data-Protection Rights
Depending upon where you live and the circumstances of the processing, you may have rights including:
the right to be informed about how your information is used;
the right of access to your personal information;
the right to rectification of inaccurate or incomplete information;
the right to erasure in certain circumstances;
the right to restrict processing in certain circumstances;
the right to object to certain processing;
the right to data portability where applicable;
the right to withdraw consent where processing relies upon consent; and
rights concerning certain automated decision-making where applicable.
These rights are not absolute and their availability can depend upon the circumstances and lawful basis for processing. The ICO and European Commission both identify these as key GDPR rights.
To exercise a data-protection right, contact:
[email protected]
I may need to verify your identity before fulfilling a request.
15. Right to Object to Direct Marketing
You have the right to object at any time to the use of your personal information for direct marketing.
You can do this by using the unsubscribe facility in marketing emails or by contacting:
[email protected]
16. Complaints
If you have concerns about how your personal information has been handled, please contact me first at:
[email protected]
If you are in the United Kingdom, you also have the right to complain to the Information Commissioner's Office (ICO), the UK's data-protection supervisory authority.
Information Commissioner's Office
If EU GDPR applies to the processing of your personal information, you may also have the right to lodge a complaint with the competent supervisory authority in the relevant EU/EEA country.
The right to complain to a supervisory authority is one of the items the ICO requires privacy information to explain.
17. Children's Privacy
My products and services are intended for adults and are not directed at children.
I do not knowingly seek to collect personal information from children through these services.
18. Automated Decision-Making
I do not currently use personal information to make solely automated decisions that produce legal or similarly significant effects on individuals.
If this changes, this Privacy Policy will be updated as required.
19. Third-Party Links
This website may contain links to third-party websites or services.
I am not responsible for the privacy practices of independent third parties. You should review their privacy information before providing personal information to them.
20. Changes to This Privacy Policy
I may update this Privacy Policy from time to time to reflect changes in my services, technology, service providers or legal requirements.
The current version will be published on this website with its latest revision date.
21. Contact
For questions about this Privacy Policy or how your personal information is handled, or to exercise your data-protection rights, contact:
Michael Prest
Email: [email protected]